Friday, February 17, 2012
Your Questions About Social Marketing Campaigns
Lizzie asks…What do you think of National Latino AIDS Awareness Day?The National Latino AIDS Awareness Day (NLAAD) is a national social marketing campaign that engages the Hispanic/Latino community in HIV awareness and promotes testing, prevention and education. NLAAD takes place annually on October 15th, the last day of Hispanic Heritage Month and was initiated as a response to the HIV/AIDS crisis within Hispanic/Latino communities in the U.S. and its territories. In the past seven years,
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