Helen asks…Need Help Marketing Strategy Question...............?- To be successful in today's market, a firm must:
A. serve customer desires.
B. provide quality products/services that offer high value.
C. be able to detect and respond quickly to changing customer desires.
D. focus all of its efforts upon providing customer value.
E. all of the above
Understanding markets and developing/implementing strategies to attract/profitably hold customers is the essence of:
A. consumer research.
B.
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