John asks…What module should I take?Marketing for the Creative and Cultural Industries
Module Contents
This module focuses on the role and application of marketing theories and techniques to the arts, both in the profit and non-profit sectors. It focuses on the arts marketing environment, reflecting on well-known marketing concepts, and develops themes such as celebrities, social arts marketing, multi-culturalism, controversy and ethics.
OR
Cross-Cultural Management
Module Contents
The
No comments:
Post a Comment