Betty asks…B2B Marketing Project - I really don't know where to start?I am in a general marketing class and I have to do a B2B Marketing Project. Here is what the professor gave us:
The Task
An international power transformer manufacturing company is interested in entering the American market. The company is conducting a preliminary market survey for Power Distribution Transformers in the U.S. market. As a marketing manager, you have been given the responsibility to conduct the study using
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