Your Questions About Social Marketing Examples

Mandy asks…What is societal marketing? Give example of non-profit marketing activities.?. Do you think companies have a responsibility to care for social concern? If so, why? If not, why not? Can a company merely be concerned with observing the law? Or should they consider the ethics on the business activity they are in?fredb answers:It's a dicey area. The companies who thrive in any age are those who help *create* social concern. The responsibility then is in the creation (being causative)

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